Brand identity for the wooden technology construction company that is transforming the industry.
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International company which specialises on wood house production and wood material. WoodWillen is a company that manufactures and installs high-quality timber frame houses, according to the holding company’s highest standards and developed technologies, whose plant has been operating in the Baltic States for many years. These types of houses have been built for centuries and have proven their durability and efficiency throughout the years. Timber frame houses are resistant against different climate conditions, as the main product of the manufacturing is wood, which is ecological and creates a pleasant microclimate in your room. Use of the modern technology in the production process provides good insulation and increases fire safety. Production quality is confirmed by all the necessary, internationally recognized quality certificates. We developed a brand identity which is associated with the company's orientation and working sphere. We used two axes as symbols.
The project encompasses brand strategy and messaging, iconography, promotional materials, packaging and livery, environmental graphics, website and digital applications, and a brand activation.
Vinille worked closely with WoodWillen leadership on the project. Founded in 2012, the fast-growing company is no longer a SME it’s already one of the top frame house construction companies in Latvia, with a $20 M valuation and more than 100 employees and it wanted to look like an established brand. It also required a brand architecture that could expand along with it, as it moves into launching a portfolio of products that offer everything needed to deliver high-quality building projects.
“WoodWillen brand identity conveys the company’s design approach, linking creativity with customization.” - said Partner of WoodWIllen.