UniversePay | Vinille
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UniversePay

A new brand identity for Estonian leading financial solution service company.

Year: 2020

  • Client

    UniversePay

details

UniversePay is an international company offering a complete set of financial solutions and consultations for private individuals and businesses. This company prides on perpetual excellence of their services and adheres to the highest standards of international banking and legal practice. With a focus on the development of innovative solutions, they strive to keep clients ahead of the financial and digital curve, ensuring advanced technologies, solutions, and services. We have had to identify not only the scope of the company, but it’s tastes and preferences as well.

0
months
(project length)
0 +
collateral materials

Capabilities

  • Brand Strategy
  • Brand Identity
  • Naming & Writing
  • Brand Activation

Featured

UniversePay

challenge

UniversePay needed to convey its expanded offer, and to reach new avenues. The vinille team’s initial task was to position UniversePay as a group that was moving forward, and much more than just the successful financial company it was primarily known as. The new brand identity needed to be flexible and allow UniversePay to open up to new opportunities and trends, and to diversify its business in today’s fast-disrupting world.

UniversePay
process

The new logo represents the structure behind a wide range of businesses, as UniversePay is growing fast in the financial industry, using its expertise and resources to enable growth. The shapes on the logo form, resembling a symbol of unlimited and universe. Behind shapes and forms, colors and font represents the constant structure of the company - light, minimalistic and modern.

UniversePay
review

“They really understand the fintech industry and, more importantly, what we are doing and trying to achieve. Vinille team's initial task was to position UniversePay as a group that was moving forwards and they completed this task very well.” - said CEO & Founder of UniversePay.

UniversePay
UniversePay
UniversePay
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UniversePay
solution
When the brand is used in applications such as merchandising, corporate gifts and more institutional applications, it is used in a corporate foil pattern, letting the colour come from the abstract images which populate the identity. Following this project, the vinille team also created the digital visual content for UniversePay. This sophisticated identity for UniversePay suggests modernity and movement, enabling the fast-growing brand to fully embrace new ideas and opportunities as it moves forward.
0
new clients
(first two months)
0 +
new countries opened
for the company

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