To develop and produce the new visual identity for the “UniversePay” brand, and prepare the concept of full package of print-production for all needs of the client (business cards, envelopes, maps, notebooks, presentation of the company etc.).
About the project
The UniversePay is an international company offering a complete set of financial solutions and consultations for private individuals and businesses. This company prides on perpetual excellence of their services and adheres to the highest standards of international banking and legal practice. With a focus on the development of innovative solutions, they strive to keep clients ahead of the financial and digital curve, ensuring advanced technologies, solutions, and services.
We have had to identify not only the scope of the company, but it’s tastes and preferences as well.
The new bold identity has pushed the company forward. Nowadays, the UniversePay is considered as one of the Baltic’s most widely respected firms in its field.
Brand-book and guideline
Here we have described the brand’s values and rules on the use of corporate identity on a variety of media and materials.
The word-mark & logo elements are used to create a visual system of patterns, motifs and colours that match their energetic work philosophy. We kept their existing logo elements and added a light text to the palette, using metallic foil that matches the color of shiny, new pennies.