Brand identity and sustainable packaging for a new health and wellness startup.
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Vinille has worked closely with start-up UNICA BE to develop a name, brand strategy, visual identity and tone of voice that positions the immune vitamins & supplements for everyday use as a lifestyle company unafraid to talk about sensitive issues. Due to the sensitive nature and problems with recycling in the world, vinille has created an identity that simplifies this message, is unique where it needs to be, and makes the world cleaner with a set of packaging made out of recycling materials. The aim is to create a message that is both educational and reassuring.
UNICA BE is a one-stop health store that provides affordable solutions for energy, immune system, bone support, whole body health, and blood cell formation that are designed to enable people to address and treat concerns and improve their overall wellbeing. Health & Beauty is a rapidly developing market, which presents UNICA BE and vinille with a new and highly-unique set of opportunities and challenges. UNICA BE positions these solutions as part of an everyday health routine; in a reassuring and accessible way. Therefore, the brand identity also had to diminish the awkwardness associated with the product.
UNICA BE uses a simple logotype to bring forth the idea of friendly vitamins, creating a fluid connection between the customers. The design team used a combination of extensive development and prototyping with a package printing manufacturer to achieve this distinct packaging. To give the brand a stronger presence and an immediate sense of recognition, we refined the identity and color codes without hard-to-pronounce or difficult-to-understand ingredients, helping UNICA BE become a healthy lifestyle.
“The design of the package was driven by two factors: it needed to be highly distinctive in order to launch the brand and it also needed to be sustainable and recyclable. Thanks to high expertise of vinille team we made it.” - said Founder of UNICA BE.