Brand identity system for the technology software company that helps transportation companies beat the logistic problems.
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TomWare LTD is a well-known region-based tracking system located in Baltic States. Their goal was to renovate and bring a fresh modern look to their homepage and product descriptions, as well as enter the retail market with their new brand “TrackPro”. To conquer the retail market, we helped our client to develop an embed page “build your own monitoring package” system, so it would be much easier for customers to find the product which would perfectly fit their needs. Considering the fact that TomWare is closely connected with the latest technology and software development, our choice was a metro-style page with intuitive and customer-oriented content.
With its roots in crowdsourcing, TrackPro has always been vibrant and dynamic. The task for a new identity was to create a visual language that unifies the look of the brand while reinforcing its joyful sense of individual expression.
Vinille has developed the TrackPro brand identity with a universal system that enhances the platform’s collaborative spirit and provides a better experience on the navigation and tracking control. The identity updates the company symbol, introduces a set of new icons that help users more authentically express themselves, and streamlines the company presentations and collateral use of illustration. The system introduces a colorful visual language called “Metro” that is inspired by the modular design of the city map and navigation. The refresh also included the development of a new brand voice and messaging that is bold and welcoming.
“The system introduces a visual language called ‘Metro’ inspired by the modular design of the city map and navigation.” - said Business Development Officer of TrackPro.