Sochi Olympic Tourism | Vinille
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Sochi Olympic Tourism

Identity and environmental graphics for an Sochi olympic sports travel institute.

Year: 2015

details

Sochi is a city in Krasnodar Krai, Russia, located on the Black Sea coast near the border between Georgia and Russia. This city has an Olympic Travel Institute, for whom we developed the branding identity and represent it in their own olympic style, mixing the modern and creative style and connecting it with nowadays and with the future. Developed a new slogan (Мы здесь, Мы рядом) in english ("we are here, we are near"). Inspiring on several areas in Olympic Park, leisure places, buildings and landscapes of Sochi & Krasnaya Polyana we have made an international and individual branding.

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months
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collaterals materials

Capabilities

  • Brand Strategy
  • Brand Identity
  • Naming & Writing
  • Brand Activation

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Sochi Olympic Tourism

challenge

The main task was to develop a new and outstanding brand identity for internal and external use for the Russian Olympic committee after the Olympic Games in Sochi, because all olympic buildings needed a new life after the games, that's why it has been developed as an Olympic Travel Institute and Sochi Olympic Travel destination for all sportsmens.

Sochi Olympic Tourism
process

As for the brand, it was given emphasis in the diversity of circle shapes as an Olympic ring & main letter of company name “O”. Main element is the Polygonal Roof of the Stadium FISHT. It was made as a mirror and in the second half are visualized the main elements of Sochi & Olympic Tourism. A unique and geometric shape with easy application in many kinds of materials and elements, which resulted as a strong and concrete identity brand. Main colors collected in Sochi 2014 Winter Olympics Games - Olympic Pattern. Used in all applications of the graphic. Each logo is an individual variant for Olympic tourism and its main idea is to show how rich is Sochi Olympic Park, Sochi as a city & Krasnaya Polyana nature and landscape with other elements. Main idea is to show that this place is extraordinary and unusual.

Sochi Olympic Tourism
review

“The identity centered on the letter “O” built from two sides of Sochi & Olympic elements was a superb idea reflecting perfectly what our destination is.” - said the President of Russian Olympic Committee.

Sochi Olympic Tourism
Sochi Olympic Tourism
Sochi Olympic Tourism
Sochi Olympic Tourism
Sochi Olympic Tourism
Sochi Olympic Tourism
Sochi Olympic Tourism
solution
The creation of Sochi Olympic Tourism was truly a team effort, and vinille collaborated on the project as part of a starting line-up that included the Sochi administration, Krasnodar region administration and Olympic committee. The logotype is accompanied by an expressive use of color in wild, playful patterns that evoke sport and olympic games. The scrappy and vibrant look extends to other elements of the campaign, and the website layers images and information like a collage, with sections revealed as users scroll through the site.
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recognitions
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successful operation

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