A playful package design for a next-generation family chocolate brand.
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Skrīveri is a place which can be proud not only of the tradition that was preserved, i.e., the production of Skrīveru Gotiņa, but also the fact that the company “Skrīveru saldumi” is on the path of constant development and produces a wide variety of high-quality sweets. The best goodies are not those that are the most exotic and exclusive. The best goodies are – an unforgettable taste that goes with you throughout all stages of life and remains unchanged.
The goal was to create a strong emotional connection between the products and families.
Working on the new package design, vinille streamlined the product line with their own philosophy and story line. All the design and production elements, including sophisticated product photography, restrained typography, the muted colour palette and uncoated paper stock, combined to reinforce the message that “Waitrose & Partners No.1” provides the best quality products available, not only in Waitrose & Partners but across the whole High Street.
“Skriveru Saldumi saw in this collaboration as the perfect opportunity to reassess and reduce its packaging, it was important that the new packaging should also inform, inspire and most of all delight its loyal customer base,” - said Vice President of Skriveru Saldumi.