Riga - City That Speaks | Vinille
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Riga – City That Speaks

Identity and environmental graphics for the capital city of Latvia, Riga.

Year: 2015

details

Vinille partnered with the Riga Department of City Planning to embark on an extensive program to develop the ‘Riga brand’ strategy and visual identity to promote tourism, and add a premium to the goods and services that are produced or originating from Riga. Riga is the capital of Latvia and is home to 627,487 inhabitants, which is a third of Latvia's population. Being significantly larger than other cities of Latvia, Riga is the country's primate city. It is also the largest city in the three Baltic states and is home to one tenth of the three Baltic states' combined population. The city lies on the Gulf of Riga at the mouth of the Daugava river where it meets the Baltic Sea.

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collaterals materials

Capabilities

  • Brand Strategy
  • Brand Identity
  • Naming & Writing
  • Brand Activation

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Riga - City That Speaks

challenge

Vinille was tasked with telling a compelling story about Riga and its history, architecture and products in an increasingly competitive global market. While having a stunningly beautiful rich and distinctive culture, Riga itself is not widely known as a tourist destination. While Riga’s economy and skilled workforce is developing, the small size of the population and limited resources mean that Riga is unable to benefit from economies of scale.

Riga - City That Speaks
process

Vinille assembled a team of seven designers, to complete the project in an accelerated time frame of four months. The team began with an analysis of the content and the layout of cities existing brand identities in a world. Everyone involved knew the design would ultimately be too much for a single volume, and thought about ways to structure it that would be easily understandable by citizens and travelers. Riga Brand is designed to capture the spirit of the city, scandinavian architecture, its people and way of life. From the baltic colours to the spiritual patterns and symbolism of the country’s handmade treasures, everything crafted in Riga comes from the country’s pristine nature, timeless traditions and enduring values.

Riga - City That Speaks
review

“The work produced by vinille is remarkably bold and disciplined. The visual design system for the city managed to flex across an incredible range of content layers and tones,” - said Head of Riga Architect Bureau.

Riga - City That Speaks
Riga - City That Speaks
Riga - City That Speaks
Riga - City That Speaks
Riga - City That Speaks
Riga - City That Speaks
Riga - City That Speaks
solution
One unified and overarching country brand for Riga – broad enough to be leveraged across all sectors and industries in the future, particularly for sectors that support Riga’s sustainable and long-term growth plans.
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recognitions
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interviews
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