Riga – City That Speaks
Identity and environmental graphics for the capital city of Latvia, Riga.
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Vinille partnered with the Riga Department of City Planning to embark on an extensive program to develop the ‘Riga brand’ strategy and visual identity to promote tourism, and add a premium to the goods and services that are produced or originating from Riga. Riga is the capital of Latvia and is home to 627,487 inhabitants, which is a third of Latvia's population. Being significantly larger than other cities of Latvia, Riga is the country's primate city. It is also the largest city in the three Baltic states and is home to one tenth of the three Baltic states' combined population. The city lies on the Gulf of Riga at the mouth of the Daugava river where it meets the Baltic Sea.
Vinille was tasked with telling a compelling story about Riga and its history, architecture and products in an increasingly competitive global market. While having a stunningly beautiful rich and distinctive culture, Riga itself is not widely known as a tourist destination. While Riga’s economy and skilled workforce is developing, the small size of the population and limited resources mean that Riga is unable to benefit from economies of scale.
Vinille assembled a team of seven designers, to complete the project in an accelerated time frame of four months. The team began with an analysis of the content and the layout of cities existing brand identities in a world. Everyone involved knew the design would ultimately be too much for a single volume, and thought about ways to structure it that would be easily understandable by citizens and travelers. Riga Brand is designed to capture the spirit of the city, scandinavian architecture, its people and way of life. From the baltic colours to the spiritual patterns and symbolism of the country’s handmade treasures, everything crafted in Riga comes from the country’s pristine nature, timeless traditions and enduring values.
“The work produced by vinille is remarkably bold and disciplined. The visual design system for the city managed to flex across an incredible range of content layers and tones,” - said Head of Riga Architect Bureau.