Web UI/UX Design for finance loan aggregator in Poland.
Public Relations Inquiries
O!Credit is a Poland financial loan aggregator. Financial services comparison platform O!Credit started its activities in Poland in June 2016. Since then, more than 775,000 O!Credit clients have compared financial services - offers for loans, insurance and current accounts. We have provided the ui/ux web site with consistency and maturity.
Since at the first stage of collaboration we went through the company goals, expectations, plans and created a rich corporate identity, which served as a starting point for the UI design. Vinille's main task was to develop a web page for O!Credit, a financial services aggregator in Poland. They have been providing top financial solutions for Poland market customers since the 2014 year. The main task was to design a website that represents the company strengths and values, such as innovation, agility, commitment and more.
Since the initial research, which included discovering the company background, goals and target audience was already performed together with the O!Credit marketing team during the branding stage, now we focused on summarizing key findings and presenting them on a website in an easy to perceive and engaging way. O!Credit has a specific focus: fast loans and financial services (as insurance). From the UI perspective we decided to use branded gradient lines along with company slogans to emphasize this advantage.
“The initial look of the website was oversaturated with information. There were no key points to drive customer's attention. Moreover, it contained vertical scrolling tabs and sliders that didn't appear correctly. Now customers can find all the information needed.” - said CMO of O!Credit.