Negroncino | Vinille

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Negroncino

Brand identity & package design for a new range of quality cocktails in a can.

Year: 2020

  • Client

    Giancarlo Mancino

details

Negroncino is made of Audace and Passion. This italian craft cocktail was created by Giancarlo Mancino, a world renowned Italian bartender based in Geneva at his own restaurant called Kytaly. From the moment they served it, the orders were booming and it became Kytaly’s Signature. They are real «passionate entrepreneurs» committed to deliver the best experience to the client in a restaurant and they wanted to bring this experience at home! Giancarlo created a cocktail ready to drink that gives you the same feeling as it was created in a bar: a mix of Mancino Vermouths, Rinomato Bitter and Piu Cinque Gin gives a unique taste to Negroncino cocktail. Perfect to drink for an aperitivo after dinner, just stir it in a rock glass, garnish with orange zest, or a wedge of pink grapefruit. But vinille design team have been created this product for this beloved story.

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Capabilities

  • Brand Strategy
  • Brand Identity
  • Naming & Writing
  • Package Design

Featured

Negroncino

challenge

Vinille had to create a package identity that could successfully encompass all these various instances: product creation, consumption area, elaboration factory and presence at retail spaces, so as to play within an increasingly competitive and diverse market. This identity had to generate immediate empathy and recognition so as to pave the way for a potent growth in the near future.

Negroncino
process

Negroncino’s name becomes a playful suggestion of a Negroni cocktail with Italian vibe. This personality is continued in the identity. The package design brings a bold, straight-forward graphic language to the brand. Maintaining the rule of thirds, we utilized the recognizable brand elements from each of the three ingredients – the nature-inspired color palette, font style and symbols – to communicate the Negroncino in simple terms.

Negroncino
review

“The team at vinille created the story, philosophy and identity behind NEGRONCINO. We were amazed with the work.” - said Founder of Kytaly.

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Negroncino
solution
Our strategy was really to continue to define the bold graphics and visual language that we've established for the alcoholic space with Mancino Vermouth in a way that complements the mobility of the Negroncino drinking occasion and the bold flavor of the cocktail itself.
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recognitions
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positive feedback

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