Mercure Riga Centre
Identity and collateral for the hotel coinciding with its grand opening.
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Welcome to Mercure Riga Centre, a brand new designer four star Superior hotel situated in the historical heart of Riga in a magnificent Art Nouveau building from 1901 designed by K. Peksens. A perfect location for businessmen and tourists. Easy walking distance to the historical Old Town and other important tourist, cultural, and business attractions such as the Freedom Monument, National Opera, Dome Square, and the Riga Congress Centre. The hotel offers 143 rooms: contemporary designed 124 Classic single or double rooms, exquisitely appointed 11 Privilege, 4 Deluxe and 4 Junior Suites. Two rooms for persons with reduced mobility. A children’s bed and a crib on demand. Vinille adopted a brand book for the franchise hotel: Mercure Riga Centre.
Vinille’s challenge was to create a brand identity adoption that tied in Mercure’s brand and Accor Hotel chain brands together, and connected the location’s heritage to its new future as a modern business international destination. Wisher Enterprise who owns the franchise of the hotel Mercure Riga Centre, hired vinille for a fast and high quality work to implement the brand activation within a short timeline. The launch of the brand took 3 months and conquered its position between the urbanised, high-speed city and the dynamic surroundings of the Central Station of Riga.
Vinille worked closely on the project with the Wisher Enterprise board members, including the CEO. After naming the development and brand structure, vinille developed a brand narrative and tone of voice that lead with the statement “Business and Leisure in a city of inspirations”, solidifying Mercure Riga Centre to create a space that fits the needs of its visitors and residents. The wordmarks of Mercure Riga Center are derived from the bespoke typographic style. The core version of the typeface is used by the overarching Mercure brand and is a modern art style with detailing that exposes an underlying modularity. The patterns were implemented in a brand element to add geometrical depth and dynamism to visuals when needed, coupled with animation behaviours that allow each of them to be subtly expressive on digital platforms.
“Mercure Riga Centre is the collaborative result with vinille agency by adopting the most prominent hospitality brand joining together to redevelop Riga’s most iconic address, creating a new mixed-use leisure, work and residential destination.” said Wisher Enterprise’s CEO. “Mercure Riga Centre represents a significant change to Riga’s landscape and vinille’s visual identity was built on the development’s iconic legacy.”