A digital campaign for the artisanal Vermouth di Torino promoting the concept of a Dolce Vita.
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Vinille has created a campaign for the Mancino Vermouth to highlight its amazing products in promoting the Dolce Vita lifestyle with Mancino cocktails. Exceptional classic cocktails have always been created by exceptional bartenders using only the best ingredients for that unique and distinctive blend. World-renowned bartender, Giancarlo Mancino, has crafted and brought to the stage a collection of Italian Vermouths di Torino with the classics in mind. These traditional Italian formulas, dating back to the 1900’s, were carefully blended to seduce the cocktail, enhancing its body and luster, and were created as the must have ingredient to all Vermouth based classics and all their contemporary followers by carefully infusing the perfect selection of premium and natural botanicals. Thus delivering a delicate, yet powerful unforgettable palate.
The aim of the campaign was to create a ‘Dolce Vita Lifestyle’, where people would quickly grasp the inspiration of an old Italian style and cocktail drink culture. The team created ‘Dolce Vita Lifestyle’, a series of short pictures, 3D vintage elements, illustrations from the 60's and animations designed as back to classics and the true style of Italy and Tuscany.
The campaign concentrates on how the concept of the Dolce Vita can be applied to different products, with each product highlighting an everyday item including a pair of vintage phones or luggage, a vinyl player and an italian car. The Dolce Vita theme is also mirrored by the visuals – as the true Italian illustrations in flat minimalistic design. This only happened through a strong collaboration with the team.
“The aim of the campaign was to create a ‘Dolce Vita Lifestyle’, where people would quickly grasp the inspiration of an old Italian style and cocktail drink culture.” - said Brand Ambassador of Mancino Vermouth.