Produce and implement the new modern visual-identity of Latvijas Nafta brand and change the perception of this company on the home market.
About the project
Latvijas Nafta is one of the largest player on the oil market of Latvia in retail and wholesale. At the moment this company operates 44 gas stations, 4 oil bases and cooperates with world largest oil refineries.
We have studied the LN’s story – how and when this company was established, first steps and how it is positioned on the market today. We have identified company’s target audience, audience’s tastes and preferences.
Thereby it was possible to lay the foundation of the new brand positioning, not forgetting the Latvijas Nafta’s true identity and history, make this brand modern and memorable.
Change of logo
Our team have removed superfluous elements, worked out a color, gave freedom to letters and added a distinctive element – a drop.
We have abandoned the typical associations on the topic of oil: neutral “earthy” colours, wicker baskets etc., and developed corporate identity using the-well overlooked old – retro industrial style.
Brand-book and guideline
Here we have described the brand’s values and rules on the use of corporate identity on a variety of media and materials.
The packaging was made using the minimalism to make it fully understandable for the target audience. The brand name has become clear and noticeable, leaving only the necessary information about the product inside.
We have decided to completely change the graphic design of the company’s advertising strategy. They helped us with this.