Latvijas Nafta | Vinille

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Latvijas Nafta

A new brand identity for the iconic Latvian fuel station chain.

Year: 2018

  • Client

    Latvijas Nafta

details

Latvijas Nafta is one of the largest player on the oil market of Latvia in retail and wholesale. At the moment this company operates 44 gas stations, 4 oil bases and cooperates with the world largest oil refineries. Latvijas Nafta brand is instantly recognisable and synonymous with the very traditional and home country brand. While the company is working and planning the future fuel station points, the new identity needed to embody Latvijas Nafta’s forward-thinking ethos, and take it confidently into its next chapter.

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Capabilities

  • Brand Strategy
  • Brand Identity
  • Naming & Writing
  • Brand Activation
  • Package Design

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challenge
Develop and implement the new modern branding Latvijas Nafta and change the perception of this oil company on the local market.

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process

We have studied the LN’s story – how and when this company was established, from the first steps to how it is positioned on the market today. We have identified the company's target audience, audience’s tastes and preferences. Thereby it was possible to lay the foundation of the new brand positioning, not forgetting the Latvijas Nafta’s true identity and history, making this brand modern and memorable. Change of logo​​​​​​​​. Our team has removed superfluous elements, worked out a color, gave freedom to letters and added a distinctive element - a drop.

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review

“60 years after Latvijas Nafta opened its doors for the first time, we’re proud to remain a destination for discovery and good design for all. With new branding, a restored store and a reimagined digital platform all this brings us to the new level of service providing.” - comments CMO of Latvijas Nafta.

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solution
The new branding is designed to work seamlessly across all of Latvijas Nafta’s many products, services and in-store retail shopping, from its iconic carrier bags and swing tags to its new website and app. To ensure that the brand refresh was cost-effective and sustainable, the new branding will gradually be introduced to customers over a period of time.
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