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UI/UX development of Hyundai Power Parts products online catalogue to European and Russian market.
Year: 2014
Hyundai Power Products is part of Hyundai Corporation. This branch of Hyundai, which is fast growing in Europe and Russia, supplies high-quality products for Construction, Industry, Garden and more. Hyundai Power Products products are currently sold in more than 90 countries worldwide. Characteristic of all these products is the excellent quality and service, the price / quality ratio is also something that is always given the highest attention within the group.
challenge
Hyundai Power Products pride themselves on providing a quality product at a very competitive price, delivered promptly to the customer door. All repair work which is under guarantee is undertaken in-house and they keep a huge stock of spare parts for all Hyundai machines. As a company, they set themselves to the highest standards. That’s why vinille was commissioned to design a high standard and easy go web interface for their online catalogue and their b2b online ordering partner profile.
The vinille design team created a ui/ux design for the website, a set of expressive gradients and a marketing landing page. All of the brand assets created by vinille’s design team. Both the wordmark and the gradients are driven by the same underlying system. The team designed a set of bespoke icons for Hyundai Power Parts which are inspired by the professional motor industry categories. These are used across both digital and physical applications. The feed of personalized shopping recommendations, based on your search history, follows and previous orders, is designed to turn Hyundai Power Parts into a destination for browsing, as well as shopping for industry professionals.
“Hyundai Power Parts is incisive, progressive and authoritative, and the new website restores these qualities to the visual brand, all done by the talented team of vinille agency” - said Regional Representative of Hyundai Power Parts.
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