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Hercus karte

Creative advertising campaign in social networks and digital media

Task

Inform the TA about the new product on the market, and attract real customers to a specially created landing page. Organize a three-month Social & Digital media campaign.

​Solution

Fill the social and media network with original content and take over the administration, collect and analyse received applications from the landing page. Prepare a targeted search and context advertisement campaigns. Produce unified graphic materials: banners, photos, etc. Perform SEO optimization.

Results

Competent selection of advertisement instruments and channel optimization have helped to exceed a predetermined customer’s KPI of 3000 filed applications for the Hercus Card, and the conversion rate have reached almost 12%.