GRAB.line
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GRAB.line

Brand Identity and collaterals for the Baltic transportation firm.

Year: 2016

  • Client

    GRAB.line

details

Grab.line is the Baltic transportation firm. Headquartered in Riga, the company has 3 offices across the European Union, as well as warehouses in Asia, Hong Kong and the United Kingdom, and focuses on developing safe transportation and logistics services. Vinille has designed a new identity for the firm that reflects its stature in this field.

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months
(project length)
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collateral materials

Capabilities

  • Brand Strategy
  • Brand Identity
  • Naming & Writing
  • Brand Activation

Featured

Grabline

challenge

The work GRAB.line does is incredibly important, especially product transportation around the globe. Staffed by a team that includes many of the world’s top logistic specialists, the firm addresses these growing challenges. The new identity integrates the company’s mission into its logotype, which features a road symbol and is inspired by the surface symbol and shows companies moving forward.

Grabline
process

The new GRAB.line identity replaces an outdated and anonymous wordmark that gave no real clue as to what the firm does. The company’s name remains GRAB.line, but the new logotype highlights the more concise “GRAB,” which is how the firm is colloquially known. The wordmark has a bold, monumental quality that conveys the company's position. The GRAB.line name is set in a modern font with a nowaday feel. The identity appears in a dark blue inspired by road after rain and orange line - which explains moving forward.

Grabline
review

“The identity appears in a dark blue inspired by roads after rain, and the logotype is rounded so that it reinforces the company's main sector - cargo transportation by road. Vinille made the best hometask.” - said President of Grab.line.

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solution
In addition to designing the logotype, the designers developed a comprehensive identity system that made the look of the firm’s communications more contemporary and consistent. A significant portion of the project was the design of editorial templates and style guides for the wide range of documents, reports and proposals that GRAB.line issues and prepares.
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new clients
(first month)
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brand recognition
(first month)

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