Elcoin | Vinille
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Elcoin

Brand strategy, tone of voice and visual identity overhaul for a digital fintech money platform from London.

Year: 2017

  • Client

    ELCOIN

details

Founded in 2014, Elcoin is a fintech company that has launched in the United Kingdom online banking space. The company‘s innovative technology goal is to create new financial freedom for customers. Vinille has developed the brand identity, messaging, tone of voice, website and brand animation for ELCOIN, as well as the name for its product platform. ELCOIN have defined the marketing objectives to get a good traction of where we are and heading in terms of customer lead generation and their satisfaction rates. The idea of a cashless society is making the business transparent and a fully digital online banking solution. ELCOIN customers needed to provide innovative solutions and a high level of professionalism for all our financial services.

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months
(project length)
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collateral materials

Capabilities

  • Brand Strategy
  • Brand Identity
  • Naming & Writing
  • Brand Activation

Featured

challenge

The main goal was the implementation of the marketing campaign both in the short and long-term.

Elcoin
process

Vinille created the guidelines for a new brand strategy, visual identity and tone of voice that reinforces ELCOIN’s unique position within the busy FinTech environment. This allowed to design the new digital applications aligned to the brand, ensuring consistency across all platforms (mobile, desktop, social, CRM and so on) delivering the optimum user experience for all customers.

Elcoin
review

“Vinille worked with ELCOIN to create a new brand strategy, visual identity and tone of voice that reinforces ELCOIN’s unique position within the busy FinTech environment and they did it with an amazing result.” - said Managing Partner of ELCOIN.

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solution
The pair of logo elements and typeface were developed together and echoed each other’s forms: The bitmap font was built on a simple grid system, and provided the basis for the sans serif. Art direction of imagery playfully captures the brand’s central proposition of building wealth with visuals of ascending stairs and ladders.
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new clients
(in first month)
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brand mentions
in media

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