Becker's Bester | Vinille
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Becker’s Bester

Visual identity and packaging range for Becker’s Bester – one of Germany’s most popular juice drinks.

Year: 2020

  • Client

    Beckers Best GmbH

details

Becker’s Bester has relied on high quality and natural ingredients of their juices. This company has provided wider ranges coupled with well-known German efficiency of processing. It maintains the flavor of home-made juices with natural components and modern farming techniques to bring us the best flavors in the juices they produce. According to taste – every product of Becker’s Bester is unmatched.

So we thought that great quality needs a support by an eye-catching design. Vinille design team thought about a package that might catch your attention and differ from all other bottles. We’ve created a simple shape to match the bottle. Each color defines a taste and fruit of the juice, as well as associates with nature silhouettes, so you can choose the juice intuitively without even reading the name.

0
months
(project length)
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package design
variations

Capabilities

  • Brand Strategy
  • Package Design
  • Naming and Writing
  • Brand Activation
Becker's Bester

challenge

Beckers bester has relied on high quality and natural ingredients of their juices. The rebranding project was about aligning their product to their values. When vinille began working on a new packaging range for Beckers bester as well as developing a visual idea for the drink, we knew it was going to be an extraordinary project.

Becker's Bester
process

The brief was to create a package redesign that was sensitive to Beckers bester’s beloved status, but also radical enough to appeal to new consumer groups. Specifically, it had to attract 15-35 year olds, who had previously shied away from the drink. The rebrand was an immediate success.

Becker's Bester
review

“The design team from vinille created the story, philosophy and identity behind Beckers bester. Rejecting the classical retail view that often surrounds juice drinks brands, Beckers bester embodies the concept of modern juice drink.” – said Head of Marketing of Beckers bester.

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solution

Vinille made the project in Beckers bester as a Brand Fresh Package Design. Agency has created an intriguing and authentic brand for which perfectly reflects its irresistible combination of ingredients, company and product consumers.

0
percent
raises sales
0 +
percent
high rate of recognition
in social media

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