Visual identity, brand strategy and digital design for a Atrum consumer loan financial firm that represents the future of fast loan.
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JSC Lateko Līzings developed a new fast loan platform called Atrum to compete with new services as small term loans & credit lines. Atrum is associated with the Latvian adverb fast and combines all financial service quality standards. We knew that the financial sector already has the formal style and established many better-funded competitors, such as the biggest bank in the country. Our choice was to move towards the latest design tendencies, maximum creativity and well-performed strategy. We started to invent and create something new, something bright and colourful, contrary to the whole financial market. Please enjoy our report.
The company recognized the important role of personal financial services in the lives of consumers. Atrum.lv model helps consumers to receive financial products that deepen engagement and foster the sense of connection that is built into being part of a fandom.
The vinille team collaborated closely on the project with the Atrum.lv co-founders, CEO and CMO, as well as their financial consultant. The company is the first Latvian based, mass consumer loan firm to come into existence in more than 25 years. It is also the first to enable partner brands of all sizes and scales to have their own credit cards. Atrum.lv name reflects the advanced technologies that work to make managing and receiving moving money safer and easier. A distinctive color palette conveys the sense of passion at the heart of the Atrum.lv brand. The brand color is an intense, colourful that is markedly different from the blues and greens typically associated with finance and banking. The colors are providing clients positive vibes and emotions.
“The logo illustrates the brand name and conveys the core brand message—that the future of fast loan is Atrum.lv brand.” - said Partner of JSC Lateko Lizings.