Vinille Büro’s global advisory unit works with clients to help them to transform into successful business of the modern digital era and helps to find the right way to a future success. We understand new market and revenue opportunities, new business models, and new ways of cost saving activities for your company. We are going to help you to become kind of a big fish on the club scene on your market.
We bring structure to unstructured business problems of the connected age. We help CMO’s as they transform customer engagement, enterprise IT, channel design, and their global go-to-market efforts in response to the sweeping effects of digital disruption.
Vinille Büro’s consulting team works closely with clients to operationalise their transformation. We have extensive experience in helping to plan and implement the shift to digital, including helping clients set up the appropriate technologies, processes, operating structures, and internal capabilities required to be successful in digitalisation.
Vinille Büro approaches branding with the belief that in today’s digitally-driven world, brands must recognise their customers as users, not just passive consumers of media.
We perform classic brand strategy tasks: consumer research, audience segmentation, competitor analysis, and other tasks to arrive at a brand’s positioning framework. This work is then translated into actionable marketing and communication strategies, clearly articulating how the overall brand strategy maps needs to be integrated into marketing campaigns and initiatives.
Branding capabilities include a practice dedicated to the development of brand identities that spans naming, logo design, voice definition, physical and digital brand guidelines and enablement platforms, which increase both consistency standards and speed to conquer the market.
Vinille Büro works to bring innovation to client organizations by helping them launch new products and services, and by conceptualizing new approaches to how they can do business.
We try to understand a given area of a client’s business, identifying areas of opportunities for new products, services, or customer experiences. The focus is examining areas in which users have a problem.
Vinille Büro’s design and technology teams – new solutions to the problem areas are conceptualised and prototyped. Once research validates the prototype, our team has the ability to launch in-market pilots, in which all aspects of pilot from operational management to business development are handled by us. Then we involve successful pilots into ongoing businesses.
Vinille Büro’s team of data analysts use data as a key input to drive decision making and design effective brand experiences.
Data-driven decision-making is facilitated by helping clients to achieve a healthy data culture. We use data to map user needs to business objectives, identify critical insights and growth opportunities, and establish a data analysis framework for every part of a client’s business, fueling faster and more confident decision-making.
Data strategy and modeling, the technical approach to data management, and operational analytics support are all possible elements of client solutions.
Vinille Büro uses research methodologies to formulate a deep understanding of the user, generating insights that drive our strategic approach to product and marketing.
Today, brands can reach users and gather new forms of feedback more quickly and effectively than ever. We combine technology-driven research methodologies with broad ethnographic studies to holistically understand the user in today’s rapidly changing world. We are focused not just on how users act and what they do, but on why they make specific choices, and how their motivations and perceptions support the way they see their world. In doing so, we identify true user behaviours and attitudes, identify met and unmet needs, and formulate a clear understanding of brand perception and brand opportunities.
We bring your brand and company to life through impactful work across all communications touchpoints combined with science and execution to deliver conversion-focused marketing solutions.