Creating brands for Retail & Hospitality | Vinille
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Tallinn, Estonia
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Creating brands for Retail & Hospitality

Retail & Hospitality brand success comes from creating desire. We do this by fusing art and design around shopper experiences in a connected world.

what is retail & hospitality branding

We create bespoke branded experiences for any kind of retail & hospitality spaces, shaping your retail interior so that it reflects the values of the company and drives sales. When we design and create the first concepts, we take into account several factors such as the target audience, the products sold, the brand identity and the area around the shop. Our aim is not merely to create a nice retail space, but to increase customer satisfaction and loyalty.

The quality of the product sold is fundamental, but not enough to guarantee the customer loyalty and satisfaction that brings your vision to the world through the word of mouth. Therefore, the retail environment and customer experience are fundamental in a period when it’s very difficult to keep the clients happy. Brands should struggle to differentiate.

Latvijas Nafta

Vinille works directly with the brands’ internal marketing departments as well as implementing campaigns for external design and brand agencies–we adapt our approach to each project. Our internal teams provide specialists in brand strategy, graphic design, storefront signs to design brand new retail spaces or help you furnish an existing one with our products.

Our successful case stories include retail & hospitality spaces where we have designed, produced and installed large built up lettering, backlit signage, light boxes, wall graphics, totem poles, posters and many more media, creating a positively memorable retail brand experience and adding to the existing retail identity.

how we create retail & hospitality companies power

Give Brand Heart

Align your business, brand, and story by identifying and articulating the core principles that make up your brand heart.

more details
  • Creative Briefing through what brands have the power to change the world with strong communities behind them. But to attract a strong community, you need to be transparent about who you are and what you believe — and communicate it consistently across every touchpoint. Knowing your heart is the secret to doing this effectively.

Give Brand Clarity & Meaning

Brand clarity starts with strategy. Discover core principles of the brand: vision, values, personality, tone of voice.

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  • customer experience
  • consumer insights & competitive analysis
  • audience segmentation & profiles
  • product & service vision
  • brand experiences
  • naming, messaging & brand voice
  • brand positioning & principles
  • brand innovation
  • design strategy
  • channel strategy

Give Brand Memory & Identity

Branding gives retail & hospitality the edge and creates an immediate visual and emotional connection.

more details
  • identity design
  • brand guidelines & playbooks
  • merchandise
  • corporate communications & presentations
  • motion & animation
  • iconography
  • brand activation design
  • digital design
  • asset creation
  • environmental design



We use our marketing expertise to create the most innovative retail & hospitality brand designs.


Our creative team understands complex business goals with clarity.


We provide the highest quality visual elements to give your brand a distinct identity.


We have created branding for several award-winning retail & hospitality companies.


We can guide you in creating an outstanding brand that includes everything from initial concept to final design.

Work highlights…

Jurmala Golf Club & Hotel

Jurmala Golf Club & Hotel is located close to Riga’s International airport, next to the resort town of Jurmala, and offers a range of high-standard services where particular attention is paid to the smallest details. This golf club provides a high quality and value compared to other golf courses in the Baltic States. We have identified not only the company’s target audience, but the audience’s tastes and preferences as well.

Jurmala Golf Club & Hotel


  • Our clients get their branding services unmatched by their competition.
  • We help businesses achieve their goals by designing innovative brands.
  • Unique designs tailored to your identity and your business.
  • Retail & Hospitality professionals can focus on increasing revenue and maintaining clients instead of worrying about an identity crisis.
  • We provide our clients with quality graphics at competitive prices. Some of our biggest clients are startups that need professional branding to increase their profile and grow in their industry.


  • Our clients are able to leverage this competitive advantage to ensure they stay in front of their competition.
  • Our design services increase exposure for your business in the retail & hospitality industry. We create winning brand designs.
  • Our brand designs make a difference.
  • We create brands that are unique, memorable, and recognizable in the crowded retail & hospitality industry.
  • Your business will stand out from the crowd and appealing, and effective branding will attract new clients.

things we believe in

We believe in industry-changing products

We believe in disruptive hospitality teams that create future changing products to help people live prosperous life with the help of innovation and new menu, hotel resorts, bar & night clubs, corporate hotel chains & boutique villas.

We believe in purpose-driven teams

We believe it all starts with a good problem. We stand behind teams that aim to change industry by solving problems and creating purpose-driven products.

We believe in smart design choices

We believe that every design decision has to be smart, intentional, and add value to the overall brand equity. The more meaningful your brand is to your audience, the easier it is for your brand to do its job— inform and inspire to take action.

Building the best Brand for the User

We believe that there is no universal product for everyone. Your product needs to be a perfect match between your business needs and goals and your users.

Work highlights…

Latvijas Nafta

Latvijas Nafta

Latvijas Nafta is one of the largest player on the oil market of Latvia in retail and wholesale. At the moment this company operates 44 gas stations, 4 oil bases and cooperates with the world largest oil refineries. While the company is working and planning the future fuel station points, the new identity needed to embody Latvijas Nafta’s forward-thinking ethos, and take it confidently into its next chapter.

Mercure Riga Centre

Mercure Riga Centre

Welcome to Mercure Riga Centre, a brand new designer four star Superior hotel situated in the historical heart of Riga in a magnificent Art Nouveau building from 1901 designed by K. Peksens. A perfect location for businessmen and tourists. Vinille adopted a brand book for the franchise hotel: Mercure Riga Centre.

Get your retail & hospitality brand consultant today

Cedric profile 002

Cedric Antonio

Partner & Business Advisor

Cedric is a Partner and Global Business Advisor. He has played an instrumental role in growing vinille over the past 2 years.

vinille is remotely creating brands from 25 countries worldwide

Lets create a brand they’ll never forget