Creating brands for Places | Vinille
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Creating brands for Places

We help government authorities in country brand strategy and management, driven by our long-standing research in the field.

what is places branding

The last two decades have seen cities, islands and even countries very aggressively branding themselves in order to create a resonating identity among stakeholders and build sustainable customer relationships that last a lifetime. There are many benefits from branding of places.

Places & country branding refers to a process in which a country claims a distinct brand positioning in the minds of its citizens, international stakeholders and the global customer. To claim such a positioning, the country invests resources in coordinating and integrating a multitude of activities. The result of a successful country branding strategy is the unbreakable association of a country with a certain practice, identity or quality. Take for example Germany. The country is known across the world for precision engineering and high quality, so much so that German cars such as the BMW claims German engineering as one of its unique selling points.

riga 1
Sochi Olympic Tourism

To achieve this global brand positioning, Germany ensured that it trained the best engineers and invested in developing the required research and development facilities and cutting edge technological infrastructure. The government also facilitated regulatory assistance for Germany to emerge as the leader in precision engineering.

Country branding trajectories are closely tied to a country’s economic situation, regulatory frameworks, dominant cultural roots and customer mindsets. It is therefore strategically important and should be on any government’s agenda in striving for its country’s progress.

how we create places & country power

Give Brand Heart

Align your business, brand, and story by identifying and articulating the core principles that make up your brand heart.

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  • Creative Briefing through what brands have the power to change the world with strong communities behind them. But to attract a strong community, you need to be transparent about who you are and what you believe — and communicate it consistently across every touchpoint. Knowing your heart is the secret to doing this effectively.

Give Brand Clarity & Meaning

Brand clarity starts with strategy. Discover core principles of the brand: vision, values, personality, tone of voice.

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  • customer experience
  • consumer insights & competitive analysis
  • audience segmentation & profiles
  • product & service vision
  • brand experiences
  • naming, messaging & brand voice
  • brand positioning & principles
  • brand innovation
  • design strategy
  • channel strategy

Give Brand Memory & Identity

Branding gives places the edge and creates an immediate visual and emotional connection.

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  • identity design
  • brand guidelines & playbooks
  • merchandise
  • corporate communications & presentations
  • motion & animation
  • iconography
  • brand activation design
  • digital design
  • asset creation
  • environmental design



We use our marketing expertise to create the most innovative Place or Country brand designs.


Our creative team understands complex business goals with clarity.


We provide the highest quality visual elements to give your brand a distinct identity.


We have created branding for several well-known places.


We can guide you in creating an outstanding brand that includes everything from initial concept to final design.

Work highlights…

Riga – City That Speaks

Vinille partnered with the Riga Department of City Planning to embark on an extensive program to develop the ‘Riga brand’ strategy and visual identity to promote tourism, and add a premium to the goods and services that are produced or originating from Riga. Riga is the capital of Latvia and is home to 627,487 inhabitants, which is a third of Latvia’s population. Being significantly larger than other cities of Latvia, Riga is the country’s primate city. It is also the largest city in the three Baltic states and is home to one tenth of the three Baltic states’ combined population.

Riga - City That Speaks


  • Our clients get their branding services unmatched by their competition.
  • We help organizations and governments achieve their goals by designing innovative brands.
  • Unique designs tailored to your identity and your organization.
  • Professionals can focus on increasing revenue and maintaining clients instead of worrying about an identity crisis.
  • We provide our clients with quality graphics at competitive prices. Some of our biggest clients are startups that need professional branding to increase their profile and grow in their industry.


  • Our clients are able to leverage this competitive advantage to ensure they stay in front of their competition.
  • Our design services increase exposure for your business in the market. We create winning brand designs.
  • Our brand designs make a difference.
  • We create places brands that are unique, memorable, and recognizable in the crowded market.
  • Your place will stand out from the crowd and appealing, and effective branding will attract new clients.

things we believe in

We believe in industry-changing products

We believe in disruptive government teams that create future changing products to help people live prosperous life with the help of creating new places, urbanistic points on city map and new visual portrait of country.

We believe in purpose-driven teams

We believe it all starts with a good problem. We stand behind teams that aim to change industry by solving problems and creating purpose-driven products.

We believe in smart design choices

We believe that every design decision has to be smart, intentional, and add value to the overall brand equity. The more meaningful your brand is to your audience, the easier it is for your brand to do its job— inform and inspire to take action.

Building the best Brand for the User

We believe that there is no universal product for everyone. Your product needs to be a perfect match between your business needs and goals and your users.

Work highlights…

Sochi Olympic Tourism

Sochi Olympic Tourism

Sochi is a city in Krasnodar Krai, Russia, located on the Black Sea coast near the border between Georgia and Russia. This city has an Olympic Travel Institute, for whom we developed the branding identity and represent it in their own olympic style, mixing the modern and creative style and connecting it with nowadays and with the future. Developed a new slogan (Мы здесь, Мы рядом) in english (“we are here, we are near”). Inspiring on several areas in Olympic Park, leisure places, buildings and landscapes of Sochi & Krasnaya Polyana we have made an international and individual branding.

Get your places & country brand consultant today

Andrey profile 002

Andrey Davidovich

Managing Partner

Andrey partners with agency leadership and new clients to achieve their ambitious growth objectives.

vinille is remotely creating brands from 25 countries worldwide

Lets create a brand they’ll never forget