Creating brands for Health & Beauty | Vinille
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Tallinn, Estonia
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Creating brands for Health & Beauty

We marry deep market of health & beauty insights with cutting edge creativity to help cosmetics & pharma clients shape the future of their category, through single brands or entire portfolios.

what is health & beauty branding & packaging

New ways of looking at the health & beauty are emerging; influences that question the idealized body, new role models, new science and technology, and ultimately greater longevity. In the context of frenetic modern living, managing our health and wellness has become a practice of empowerment and self-preservation. But there are now infinite possibilities for reinvention, recreation and optimization available to us, supporting us to live longer, better lives.

The health and beauty industry is worth trillions, which means there’s an ample piece of the pie for companies looking to get their brand in the public eye. The problem is, however, in such a large industry, it can be difficult to stand out.
We live in a world where we want to feel connected to other people and even businesses or brands. We want to hear a ‘real’ voice behind the brands and see how they differentiate from others.


Targeting specific emotions you want to elicit upon people hearing of your brand is a great way to work out how you will position your storytelling. Facts are great but they can be a bit of a bore and cause instant disconnection. So instead of reeling off statistics, talk about how your product affected one person in particular, even get them to tell the story.

Through our design for life approach, we understand how consumer needs and desires are changing in the world of beauty, personal care, health and wellness and what it means for brands.

how we create health & beauty products power

Give Brand Heart

Align your business, brand, and story by identifying and articulating the core principles that make up your brand heart.

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  • Creative Briefing through what brands have the power to change the world with strong communities behind them. But to attract a strong community, you need to be transparent about who you are and what you believe — and communicate it consistently across every touchpoint. Knowing your heart is the secret to doing this effectively.

Give Brand Clarity & Meaning

Brand clarity starts with strategy. Discover core principles of the brand: vision, values, personality, tone of voice.

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  • customer experience
  • package design analysis of the brand’s top competitors
  • audience segmentation & profiles
  • category analysis – merchandising and retail environment
  • brand experiences
  • naming, messaging & brand voice
  • brand with packaging positioning & principles
  • brand & packaging innovation
  • packaging design strategy
  • channel strategy

Give Brand Memory & Identity

Branding gives the edge and creates an immediate visual and emotional connection.

more details
  • identity design
  • brand guidelines & playbooks
  • merchandise
  • corporate communications & presentations
  • motion & animation
  • iconography
  • brand activation design
  • digital design
  • asset creation
  • environmental design

Give Brand Package Design System

A system and set of principles that will help to create present and future packaging.

more details
  • cross category / trend research
  • complete diagnostic evaluation of the brand’s current package design system
  • overall assessment of the brand’s package design system
  • creative strategy for its package design system refresh
  • omni-channel asset prototyping
  • innovation: concept design
  • brand activation design
  • touchpoint design
  • packaging design



We use our marketing expertise to create the most innovative Health & Beauty brand designs.


Our creative team understands complex business goals with clarity.


Our eye-catching designs and our ability to capture the essence of a client’s brand.


We have created branding for several award-winning health & beauty companies.


We design packaging that is universally appealing.

Work highlights…


Vinille has worked closely with start-up UNICA BE to develop a name, brand strategy, visual identity and tone of voice that positions the immune vitamins & supplements for everyday use as a lifestyle company unafraid to talk about sensitive issues. Due to the sensitive nature and problems with recycling in the world, vinille has created an identity that simplifies this message, is unique where it needs to be, and makes the world cleaner with a set of packaging made out of recycling materials. The aim is to create a message that is both educational and reassuring.



  • We listen to your demands; we design innovative solutions that can be transformed into amazing products.
  • We help businesses achieve their goals by designing innovative brands.
  • Each design is a jump off the shelf opportunities.
  • Creates the brand image you want for your product.
  • We provide our clients with quality graphics at competitive prices. Some of our biggest clients are startups that need professional branding to increase their profile and grow in their industry.


  • Highest visibility for your brands.
  • You have a dedicated team of designers who are committed to help you execute ideas.
  • Our brand designs make a difference.
  • A simple, honest packaging design will help the brand to be differentiated and stand out from its competitors.
  • Ready to read, unique and creative packaging design.

things we believe in

We believe in industry-changing products

We believe in purpose-driven teams

We believe in smart design choices

Building the best Brand for the User

We believe in health & beauty challengers teams that create future changing products to help people live prosperous life vitamins, supplements, anti-age cosmetics, protein bars and healthy snacks.

We believe it all starts with a good problem. We stand behind teams that aim to change industry by solving problems and creating purpose-driven products.

We believe that every design decision has to be smart, intentional, and add value to the overall brand equity. The more meaningful your brand is to your audience, the easier it is for your brand to do its job— inform and inspire to take action.

We believe that there is no universal product for everyone. Your product needs to be a perfect match between your business needs and goals and your users.

Work highlights…



KLINIQ is no usual brand. It’s a range of products originally created to help people on a daily basis with nutrition and provide high quality effective health care. And it was the product’s roots that informed the brand refresh carried out by vinille. Brain health and nutrition vitamins with a simple purpose—to elevate and extend cognitive performance by nourishing the body. The first product for this new brand is a smart supplement with clever content, intelligently delivered through the letterbox and inbox.



Brand identity and packaging for pharmaceutical-grade line products. LOONA is the brand new globally oriented sub-brand of a Pharma Group in the field of women health. Over a span of 6 months, vinille and LOONA’s team worked together to build mind front’s brand strategy, brand architecture, brand name and brand identity across the North America market.

Get your health & beauty brand consultant today

Diana profile 002

Diana Kine

Senior Client Manager

Diana leads all client engagements at the most senior level, in addition to running the sales operations of the agency.

vinille is remotely creating brands from 25 countries worldwide

Lets create a brand they’ll never forget