One of the biggest mistakes that new business owners make when trying to create a brand is in replicating someone else’s.
They see successful businesses in their niche and instead of focusing on developing a unique brand all their own, they do their best to emulate what they believe is already working for others.
If you truly want to develop a brand that provides you with the opportunity to position yourself was an influential figure in your market, you need to stand out from the crowd by creating a brand that is fresh and unique.
In other words, it NEEDS to be different from what everyone else is doing.
You’ll also need to create buzz around you and your brand, to invoke curiosity from those that hear about you, and develop a reputation as an authority in your market. You can’t do this if your brand looks like everyone else’s.
So, how do you begin?
You need people to associate your name and brand with a specific skill or topic. In fact, this is the very first task you must complete when attempting to build your own stand-out brand. From my years of experience online, if you want to make it to the big leagues, you need to be different to be remembered. There’s no getting around it.
Think of your brand as the leader that distinguishes your name from the majority of other businesses in your niche. Your product line must be of equal quality, but your brand is the driving force behind every campaign you create, and every product you launch. What do you want people to think about when they associating you with your brand?