Story. Value. Breakthrough.
Stunning brands, packaging and customer experience are not made by accident.
We use proven agile methodology to create a unique brand story that empowers your company advantage.
Vinille demands a combination of big research, strategic thinking, design excellence, and project management skills. It’s a combination of an extraordinary amount of patience, an obsession with getting it right, and a constant capability to synthesize vast amounts of information. It is no irony that the amount of strategy deployed is inseparable from our services, as our services are the process of building energized brands.
While every client is different, the process remains the same. However, each project varies within each phase, the length of time and resources allocated, the depth of research, and the size of the team.
Our process has distinct phases which integrate the strategy into the process, making it indecipherable from our services. Each state has logical beginnings and endpoints, which help us facilitate decision making at the appropriate intervals for our clients.
We don’t cut corners. We don’t skip stages to save money. We don’t jump ahead, no matter how established, new, or rushed a project may feel, design without research and strategy without context yield no worthwhile results strong enough to leverage any brand on.
Eliminating steps or reorganizing the process might present an appealing way to cut costs and time, but doing so can pose substantial risks and impede long-term benefits. The process, when done right, can produce remarkable results.
why it’s important
Our process is utilized by Fortune 500 Companies every day. To dominate your market, you should use it too.
We utilize proprietary brand science to evaluate your brand, bringing leading economic, design, psychological, behavioral, and cognitive sciences plus USPTO / trademark data to the table. All this ensures you have the leading edge to make the best decisions possible.
You know that a proven system is being utilized for maximum results.
Data is great, but without interpretation, there is no meaning. We take a comprehensive look at your brands full picture to ensure you’re evaluating and measuring every component.
Or rather, it should be. If your agency isn’t following this, it’s time to switch.
You can imagine what the creative process is like with a professional branding agency. Then write us.
branding & packaging design process
Brand Discovery & Research
This is where it all starts. We dive into a Discovery Process to evaluate your brand from the ground up. Effective research is the core of this process, so it’s imperative we ask the right questions and look in the right places.
- Clarify Vision, Strategies, Goals, and Values
- Research Stakeholders’ Needs and Perceptions
- Conduct Marketing, Competitive, Technology, Legal, and Language Audits
- Interview Key Management
- Evaluate Existing Brands and Brand Architecture
- Present Audit Readout
Clarify Brand Strategy
Effective brand strategy provides a central unifying idea around which all behavior, actions, and communications are aligned. It works across products and services, and is effective over time. The best brand strategies are so differentiated and powerful that they deflect the competition. They are easy to talk about, whether you are the CEO or an employee.
- Synthesize Our Research Together
- Clarify Your Brand Strategy
- Develop a Positioning Platform
- Co-create Your Brand Attributes
- Create the Brand Brief and Brand Values
- Identify and Create a naming strategy
- Develop Your Key Brand Messages
- Finalize a the Full Creative Brief
- Achieve Agreement with Your Team
Design Brand Identity
- Brainstorm Your Big Idea
- Design Brand Identity
- Explore Applications
- Finalize Brand Architecture
- Present and Discuss Visual Strategy
- Achieve Agreement
Create Brand Experience Touchpoints
- Finalize Identity Design
- Develop Look and Feel
- Initiate Trademark Protection
- Prioritize and Design Applications
- Design Brand Guidelines or Design System
- Apply Brand Architecture
Create Brand Alignment
- Build synergy around the new brand
- Develop launch strategy and plan
- Launch internally first
- Launch externally
- Develop standards and guidelines
- Nurture brand champions
- Build Brand Management & Training session
Assess and Revise
- Build metrics for success
- Create processes to analyze over time
- Deploy internal training
- Facilitate learning
- Launch Product
- Analyze and Review
- Prioritize Actions
- Implement Change that matters
Develop the story with vinille's guidance
The story doesn’t end after the brand product launch. We provide brand guidance, even in the post-launch phase. Design support and consultancy supervision allows your team to go full speed in delivering a top-notch brand story for your heroes ─ the customers.
customer experience design process
Set up your scene
We need the whole team to be on the same page to kick off successfully. Here we explore the WHY behind your product ─ what do you want to create, what is your mission and goals and the market you want to match. This kind of deep-dive allows us to fully empathize with your challenge as our own. This is the only way to communicate a unique product story through design.
Find the heroes of your customer experience story
Every story has a hero, and yours is no exception. If we treat your product as an integral part of the story your brand conveys, we can make it much more meaningful and valuable to your hero ─ the customer. But, first, it’s important to see who your hero is, what he/she is fighting for, what their dreams and experiences are throughout the process and what role your product plays in this journey.
Lead your heroes through the journey
Let’s discover the journey of your hero and define a story that would delight him/her. This will demonstrate how exactly your product can help the hero to reach his/her goals and what the experience should be like in the process. Your product is the hero’s ally. If its guidance is easy and delightful, the hero will be keen to invite others to your story.
Bring your brand’s uniqueness to life
What will your hero feel when he/she embarks on the story you tell through your product? Will it feel like they’ve been teleported 30 years back in time, in the middle of a “desert” of confusion and complexity? OR will it feel like they’ve entered a place of joy and delight? The Key Design concept unlocks the door to your unique story. It becomes the cornerstone of the design language, forming an immediate emotional bond between the product and the hero.
Create a full visual prototype
Are you ready to feel the power of your product even before its launch? To make it happen, we will carefully put all the pieces of the puzzle together by delivering omnichannel clickable screens and motion interactions. In this way, your product story will be ready for testing in the hands of real users.
Build your story with confidence
To guide the hero, your team needs to know the right way. Tailor-made UX design guide and documentation for your digital product ensures a quick and effective handover of the UX and UI deliverables to your team. All deliverables and elements compiled in a design system serve as a map that confirms that the team is on the same page and going in the right direction to provide the hero with the best experience on all channels within a digital ecosystem.
Develop the story with vinille's guidance
The story doesn’t end after the product launch. We provide UX guidance, even in the development phase. Design support and development supervision allows your team to go full speed in delivering a top-notch financial brand experience for your heroes ─ the customers.
Get your brand consultant today
Senior Client Manager
Diana leads all client engagements at the most senior level, in addition to running the sales operations of the agency.
vinille is remotely creating brands from 25 countries worldwide